Design Skills - Resources and Training for Designers

The Psychology of Forms
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Whether in 2D or 3D design, shapes and forms greatly affect our subconscious and are used to great effect by designers in order to convey the right messages. This page highlights words, feelings and moods associated with shapes:

| Circular | Square | Vertical | Horizontal | Curves | Angular |

Circular shape:

Tenderness - Love - Friendship - Care - Support - Protection - Affection - Compassion.
Curves and circular shapes - Click on the thumbnail to open a larger image
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Squares, rectangles, pyramids:

Stability - Strength - Power - Balance - Reliability
Squares, rectangles, pyramids - Click on the thumbnail to open a larger image
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Vertical shapes and lines:

Strength - Masculinity - Power - Aggression - Courage - Brutality - Dominate - Menacing
Vertical shapes and lines - Click on the thumbnail to open a larger image
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Horizontal lines:

Tranquillity - Feminine - Calm - Rest - Weak - Peaceful - Composed - Silent - Still - Non menacing
Horizontal lines - Click on the thumbnail to open a larger image
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Soft curves:

Rhythm - Movement - Happiness - Pleasure - Generosity - Femininity
Soft curves - Click on the thumbnail to open a larger image
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Sharp angled lines:

Energy - Lively - Young - Explosive - Violent - Anger - Rapidity - Dynamic - Movement
Sharp angled lines - Click on the thumbnail to open a larger image
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Skills Design Principles

> Design Principles Guidelines> The Psychology of Forms > Graphic Composition > The Design Process > Using Colour > Using Light


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